PUT YOUR MILES TO WORK
Make every mile
turn into $
Your business is already on the road. Explore how a commercial wrap could turn those miles into advertising exposure—and what each potential view could cost.
Your vehicle. Your numbers.
30 impressions per mile is an illustrative starting assumption, not measured traffic data. Adjust it for your own planning. Wrap cost and years of use are assumptions, not a quote or lifespan promise.
Enter a whole number within each field’s limits to see your estimate. Vehicles: 1–10,000; miles: 1–2,000; days: 1–366; years: 1–10; cost: $1–$100,000; impressions per mile: 1–1,000.
1,500 estimated impressions per driving day.
What is an impression?
One potential view of your advertising. Someone seeing your vehicle again counts as another impression. This is not a count of unique people or confirmed customers.
CPI & CPM, explained.
CPI is your wrap investment divided by estimated impressions. CPM is that cost per 1,000 impressions. They describe exposure cost—not revenue, sales, or profit.
More than a number.
Readable design, useful routes, and a clear way to contact your business help your wrap do its job. We can help plan coverage and graphics around your vehicle and budget.
Business advertising may be tax deductible.
A wrap that promotes your business may qualify as a deductible advertising expense when it meets IRS business-expense rules. Keep your invoice and ask your tax professional how the cost should be treated and when it can be deducted. A deduction reduces taxable income; it is not a dollar-for-dollar refund. Adding advertising to a vehicle does not make personal driving or commuting deductible.
General information, not tax advice. IRS advertising guidance ↗ · IRS vehicle-use guidance ↗
Let’s turn your everyday drive into something people remember.
Planning estimate only. Actual exposure depends on traffic, routes, visibility, parking, vehicle use, and wrap condition. Impressions, leads, sales, financial returns, and service life are not guaranteed. This tool estimates advertising exposure cost, not profit or return on investment.